Arrow talks about its use of AI

Arrow talks about its use of AI
18 March 2021
Arrow's Post Production Consultant, Dan Carew-Jones, talks about how the company has been using Artificial Intelligence to log and access its catalogue of unused content.

Arrow International Media has been using the GrayMeta Curio Platform and machine learning to log and access its catalogue of unused content.

GrayMeta's Matt Eaton says: "The adoption of machine learning involves a lot more than just technology decisions - it involves people, skills and new competencies, and being open to try new ways of working to improve processes. Arrow International Media is a great example of how to successfully adopt machine learning and use this as a spring board for further innovation."

You can access the podcast here - https://www.graymeta.com/metadatamatterspodcast/episode-16-arrow-international-media-amp-metadata

During the interview, Dan and Matt discuss:

  • how the role metadata played within their production operations has changed
  • the importance of keeping humans at the heart of the operation to continually refine and curate the tags and how this results in a constant evolution of the metadata model
  • the potential of using APIs to make metadata more widely available to different teams and systems